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ABOUT

EK KURI = ONE WOMAN

 

Living my truth as a proud British-born Punjabi woman, I promote Diversity, Love and respect in my daily life.This brand is a statement of love and celebration, that aims to bring together various backgrounds from cultural communities through combined wearable designs that promote these three mantras.

 

EK-KURI is combining Diversity, Love & Respect and creating a journey for us all through wearable, gender neutral designs that encourages various backgrounds, communities and the multiplicity of cultures that own the term ‘Asian’. This brand is clothing those who are searching for their own historical identity, whilst also extending a hand of solidarity for those just growing into identity, and those who are fearlessly proud of identity. 

 

This is not a product this is a mark of identity (in all its forms )which lives within you, with me and within us all. Many people miss the importance of being connected to identity, community - and each other. Hearing the overlap of British Punjabi slang fascinated me as a child, and I think the etymology of words has evolved through my life that this fascination is displayed through the carefully curated range of phrases and t -shirts of this new organic line. 

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Written by Founder EK.KURI. 

I AM
DIVERSITY, LOVE & RESPECT
PRODUCT OF EK KURI
FITTEH MOO TERE. 

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